For the third year running, Advanced EO has broken out their checkbook to support Moustaches for Kids OC in raising money and awareness for a worthy local children’s charity.

Moustaches for Kids is a community of moustache “growers,” who for 30 days do their best to grow their most impressive Selleck-esque lip foliage. When growers are inevitably asked, “What’s with the stache?” the door is opened for a lipholstery-inspired conversation about raising awareness, and dollars, for deserving kids.

This year, M4KOC was growing for Unlimited Possibilities. UP was originally founded in 1953 as United Cerebral Palsy of Orange County, to assist people of all ages affected by cerebral palsy. Over 60+ years of service, they streamlined their focus to helping children with disabilities, and have now broadened their programs to serve not only those with cerebral palsy, but also autism spectrum disorder, Down syndrome, and other developmental delays. UP now provides specialized care for more than 5,300 children and families each year.

To find out more about Unlimited Possibilities, and ways that you can help, you can visit their website here. To find out more about Moustaches for Kids OC, or becoming a “grower,” click here.